Appnology

We help businesses use information and  technology  to find new customers, to give great customer experiences and to be more efficient.

Tel: 0845 527 7057

Contact us now for a no-cost, no-nonsense, no-obligation chat and find out how to grow your business on-line.

Advice for small businesses:

How to use information technology and the Internet to grow your business.

Why do you need to make better use of information technology and the Internet?

It has been estimated that if all of the UK’s small businesses could make better use of information technology and the internet they would generate a combined £18.8 billion of additional revenue every year.

 

More than 60 million people in the UK (~90% UK population) access the internet daily via many different devices - laptops, tablets, smart phones, TV, cars, etc.

 

On average they spend around 4 hours per day on-line (much longer for 16-24 year olds) and when they need information about a business, product or service they prefer to search the Internet rather than use printed newspapers and directories.

 

More than 3.5 billion searches are made every day on Google and other search engines, some of which will be for products and services that you offer.

 

Around 60% of the UK population use social media sites e.g. Facebook, LinkedIn, Twitter for at least 2 hours per day.

 

The UK leads the world in e-commerce use with data suggesting that almost two-thirds of the country’s population bought something online in the past month.

 

Together the Internet and social media sites provide instant access to a wealth of valuable data, information and customers.

 

There are now thousands of  low cost and readily available software applications (apps) available that can make your every day life easier by automating routine and boring tasks and doing work faster, whist  the range of  personal computers, tablets and smart phones available to access the internet and run those apps has never been greater, more powerful, easy to use and relatively low cost.

 

A mobile app created specifically for your business can be used to provide enhanced services to your customers, or to make your employees more productive.

 

You don't need to be a computer expert to make use of any of these powerful business tools and you should certainly be capitalizing on the huge potential they have to grow your business, buying in the skills, knowledge and expertise you need.

 

If you don’t have a visible presence online, then you just won’t be found and contacted by a huge number of potential customers!

How do you grow a business on-line?

The basic principles of growing a business on-line are similar to growing a business off-line.

 

To sell to your potential customers you need to be present where they hang-out. You need to engage with them to understand what their needs are, show them how you can be of help, gain their trust and respect and be there at the point when they eventually decide to buy.  This is what your website and social media pages need to be doing for you.

 

Web analytics tools such as Google Analytics are your eyes and ears on the web gathering useful information about the demographics of your potential customers and whether they like what you say and offer on your website. You should use the valuable information they provide to improve your  website, marketing , products and services.

 

Social media sites (Facebook, Twitter, LinkedIn, etc.) are the places where you should be connecting with potential customers to create general awareness of your brand, products and services. When you understand what your online customers want and you know where they hang out you can promote your business/products/services there.

 

Search engines are your elevator pitch where you have a brief opportunity in front of a potential customer that is actively looking for your products/services and you can tell them what you have to offer and why they should buy from you. With search engine advertising you can target your advertising specifically at potential customers who are actively searching for information about the products and services you provide.

 

Advertising on-line on search engines, mobile apps, social media and web-sites with precisely targeted and relevant campaigns is very cost effective but without appropriate skills and knowledge it is also very easy to waste time and money there.  A certified and experienced agency will make your advertising more effective and save you time and money

 

The 6 essential steps to grow your business on-line

1. Create a great

 website

2.Be mobile

friendly

3. Add Google

 Analytics

4. Do Search

 Engine Optimisation

5. Use Search

 Engine Marketing

6. Use Display & Social

 Media Advertising

At Appnology we have breadth and depth of experience in:

 

 Website design/development.

Mobile app design and development.

Search engine optimisation.

 Search engine marketing.

Display and social media marketing.

  E-commerce and business systems.

Project management.

 

What Our Customers Say About Us:

 © Appnology Ltd 2017  |  Registered In England As A Limited Company No. 07474684

 1 Kingswood Close, Houghton Conquest, Bedford, MK45 3BE

appnology  (noun) [app-nol-uh-gee]

The creative application of technology and design knowledge for practical purposes, especially in mobile applications for  business and industry.

It has been estimated that if all of the UK’s small businesses could make better use of information technology and the internet they would generate a combined £18.8 billion of additional revenue every year.

 

More than 60 million people in the UK (~90% UK population) access the internet daily via many different devices - laptops, tablets, smart phones, TV, cars, etc.

 

On average they spend around 4 hours per day on-line (much longer for 16-24 year olds) and when they need information about a business, product or service they prefer to search the Internet rather than use printed newspapers and directories.

 

More than 3.5 billion searches are made every day on Google and other search engines, some of which will be for products and services that you offer.

 

Around 60% of the UK population use social media sites e.g. Facebook, LinkedIn, Twitter for at least 2 hours per day.

 

The UK leads the world in e-commerce use with data suggesting that almost two-thirds of the country’s population bought something online in the past month.

 

Together the Internet and social media sites provide instant access to a wealth of valuable data, information and customers.

 

There are now thousands of  low cost and readily available software applications (apps) available that can make your every day life easier by automating routine and boring tasks and doing work faster, whist  the range of  personal computers, tablets and smart phones available to access the internet and run those apps has never been greater, more powerful, easy to use and relatively low cost.

 

A mobile app created specifically for your business can be used to provide enhanced services to your customers, or to make your employees more productive.

 

You don't need to be a computer expert to make use of any of these powerful business tools and you should certainly be capitalizing on the huge potential they have to grow your business, buying in the skills, knowledge and expertise you need.

 

If you don’t have a visible presence online, then you just won’t be found and contacted by a huge number of potential customers!